ECCO, inspired from “Eco” reflects the convergence of Ecology, Economics and Ecosystem.
Diva is inspired from the “Diya” , a symbol of energy used by Indian families as a tribute to God.
The form of the light has been inspired by the simplicity of a box. The ECCOProducts are box shape which has a handle carved into it and is made up of 2 separate parts which can be re-configured to perform various functions.
With each element inspired from the Indian Culture, the air-vents also take the form of a “Tilak” – a decoration which adorns Indian Deities on the forehead.
On the other hand the vents reveal the “Brand Identity” of ECCO since they are on the curved edges of the product.
The square form of the product makes it a compact solution for transportation, thereby, contributing to logistic efficiency and thus an energy efficient product. The flat surface of the shape also allows it to be placed on various surfaces depending on the light requirements.
The primary colour of the ECCODiva is “Chorophyll”, which is a vibrant Green, symbolic of a GREEN Product, a GREEN FUTURE and wealth, happiness and prosperity and simultaneously provides an alternative to other neutral colours of Grey, White and Black.
The primary design Idea for the ECCODIVA was to provide a single product solution for the several requirements of light which people need for different uses. We deliberately moved away from the 360 degree conventional lantern design.